The Game has changed

It sounds odd,  but startups and large companies have one thing in  common. It is this massive amount of bullshit talking when it comes to business. Let it be presentation slides or business plan creativity, it seems to be a system where lies a better honored than telling the truth.

1. Most companies are not customer driven, but pretend to be.
2. Most product features are obsolete.
3. Slides and spreadsheets do not generate money.  
4. ... i could continue for hours ...

I like the idea of talking about real things in business, and I like just telling the truth. In plain and simple words, not in a consultant style bullshit bingo way.

For this reason I like the lean startup ideas, I like pretotyping, in short any approach which involves the customer instead of just guessing.

Terms like MVP (Minimal viable product) or pretotyping show us that there is a new business style establishing out there. Let's hope that it will reach even the bigger companies which might take the chance to learn and stop their managers mixing constantly the terms hypothesis and truth.