Dienstag, 28. Mai 2013

Business Model Generation


Business model generation sounds promising.Who would not like a generator which produces valid and working business models? Does that sound like entrepreneur's paradise? Yes, it does.

But don' t mix a business model with a business plan, which is ususally more like a fictional piece of literature, based on lots of hypothesis' described as facts and containing some cool charts. For this kind of literature generators are easy to provide But they do not create any business, just blabla and blingbling.

Alex Osterwalder defines a business model as " the rationale of how an organization creates, delivers, and captures value." I like Alex' presentation style (and the the contents too). Especially when it is about two things which have my special attention: business models and innovation. Get it all in one presentation, which is really funny too, especially the part with the desperated record company guy, who has no idea how to face the download culture business threads. Enjoy!

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